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What is CRM

WHAT IS A CRM? DOES YOUR BUSINESS NEED ONE?

How it works and what is in it
for you and your company!

Exploring CRM: Maximizing Business Potential Through Effective Customer Relationship Management Strategies

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What is a CRM?

CRM is a business strategy nurturing lasting customer relationships through precise interaction management. It integrates tech, data analysis, and customer-centric methods to boost satisfaction, loyalty, and profitability. CRM systems use tools to capture, store, and analyze customer data for tailored marketing, sales, and service. By leveraging insights, businesses create personalized experiences aligned with preferences, fostering deep understanding and brand advocacy.

Do I need a CRM?

In practice, CRM coordinates touchpoints across the customer journey, spanning marketing, sales, and service to enhance the overall experience. A successful strategy fosters emotional connections, anticipating needs, resolving issues proactively, and building loyalty. In today's competitive landscape, where personalized attention and seamless experiences are valued, CRM is vital for attracting customers and nurturing lasting relationships that drive mutual growth.
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CRM and Marketing Automation together as one

Act! is the #1 best-selling contact manager for over 30 years. Designed to take the guesswork and complexity out of managing customer relationships, Act! gives users a 360-degree view of their contacts and interaction history, tightly coupled with easy-to-use yet powerful scheduling and marketing automation tools. Act! enables users to determine the best next move more easily, then take action faster, so they focus more of their time on doing what matters most: attracting new customers and growing their businesses.
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Capture Data

Capture relevant business data to provide marketing and business intelligence about your customers;

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Share information

Easily share information including notes and history with your team so they can provide customers with a seamless experience no matter which team member they communicate with;

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Take Action!

Ensure actions that need to be done for your customers are completed on time, by enabling you to monitor and manage the team’s activities.

Act! FAQ's

What is Act!?
Act! is the #1 selling contact and customer manager that helps individuals and companies grow sales profitably, manage daily sales responsibilities, and communicate more effectively to improve productivity. With over 3 million users and 49,000 corporate customers, Act! has maintained its position as #1 for over 25 years because it’s renowned for ease-of-use and is simple to learn.

ON-PREMISE

CLOUD

ON-PREMISE + CLOUD

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500 Gordon Baker Road,
Toronto ON M2H 3B4
  1.800.857.0558 - 416.499.3090
  [email protected]
www.actcrm.ca